SlabUA is all about raw beauty. A space where natural wood slabs become more than furniture — they become a statement. Every knot, crack, and grain tells a story, and the brand embraces that authenticity. I built a clean and expressive website that reflects the soul of the product, combining minimal aesthetics with smooth interactions. To simplify the buying process, I also developed a Telegram-based shop — allowing customers to browse and order slabs directly, quickly, and comfortably. From brand identity and UX design to full development and Telegram bot integration — everything was crafted with care, based on feedback and real user behavior.
Client:
SlabUA is the largest and most well-known slab store in Ukraine, working exclusively with natural wood to transform it into bold, timeless pieces — tables, counters, and statement interior elements full of character.
Their mission is to bring the raw beauty of nature into people’s lives. Every slab is unique, just like the customers who choose it. With a recognizable brand and a growing community, SlabUA continues to innovate the way people discover and buy slabs.
The goal:
The goal of this project was to revamp the design and functionality of the website, enhancing the brand's presence while maintaining its core strengths. We aimed to create a modern interface that would improve client communication and elevate the brand to the next level. The color palette was refreshed, new visual elements were added, and the site’s navigation was streamlined for a more intuitive user experience.
The focus wasn’t just on design but also on improving the site's performance and efficiency. We created an emotional connection with the users, as every slab choice should be as unique as the piece itself.
The new website is more modern, stylish, and user-friendly, which helped the brand not only boost its online sales but also strengthen its market position.
COLORS
The new SlabUA color palette draws inspiration from nature, offering a sophisticated yet earthy feel. The warm brown (#ac7b5b) brings depth and character to the interface, echoing the rich tones of natural wood. This deep, earthy hue is the perfect base to complement the unique beauty of every slab.
The pure white (#FFFFFF) creates a clean, minimalist canvas, allowing the other colors to stand out while maintaining a fresh, airy feel throughout the site. It enhances the sense of openness, making the user experience feel spacious and uncluttered.
The bold black (#000000) provides a striking contrast, adding elegance and definition to key elements, like headers and call-to-actions. It emphasizes the timeless nature of the brand while ensuring clarity in the design.
A soft, warm beige (#FAF6E8) adds a gentle, inviting touch, reminiscent of wood grain and natural light. This hue softens the overall look, creating a harmonious balance between the bolder tones and ensuring the interface feels welcoming.
Together, these colors reflect SlabUA’s commitment to craftsmanship, nature, and timeless design. The palette creates an environment where each user can appreciate the beauty and uniqueness of the materials, enhancing their connection to the brand.
#ac7b5b
#FFFFFF
#000000
#FAF6E8
TYPOGRAPHY
For SlabUA, I chose Montserrat — a modern, geometric sans-serif typeface with clean lines and a strong, contemporary presence. Inspired by urban signage and modernist design, it conveys both clarity and sophistication, perfectly aligning with the brand’s refined yet natural aesthetic.
Montserrat brings a sense of modernity and simplicity to the design, enhancing readability on digital platforms while maintaining a fresh, clean look. It complements the natural materials showcased by SlabUA, adding a touch of contemporary elegance without overwhelming the layout.
Headings and body text
Regular
Sample appearance
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll…
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll…
The platform:
The SlabUA website is crafted to provide an effortless and enjoyable experience for discovering and ordering natural wood slabs. Whether you’re a designer, architect, or simply someone looking for a unique piece, the site ensures everything is clear, detailed, and easy to navigate.
Users can explore an extensive selection of slabs, with high-quality images, detailed descriptions, dimensions, wood species, and style inspirations. The browsing experience is seamless, with intuitive filters and well-organized categories that help users find exactly what they need.
Beyond just shopping, the platform also serves as an educational resource — offering valuable insights into wood types, finishing techniques, and interior design trends. It’s not merely a product catalog; it’s a comprehensive guide for anyone who appreciates natural design, craftsmanship, and the beauty of raw materials.
The bot:
Meet the SlabUA Telegram bot — a smart, friendly assistant that brings the entire catalog right into your chat. No need to open a browser or scroll endlessly. Just open the bot and start exploring.
With just a few taps, you can view available slabs, filter by size or type, see real photos, and get all the details you need. It’s fast, simple, and always up to date.
Whether you’re ready to buy or just browsing for ideas, the bot helps you make informed decisions without pressure. It’s not just a tool — it’s a modern way to experience natural design on the go.
